Stockholm Visitors Board (SVB) is the official convention and visitors bureau of Stockholm, owned by the City of Stockholm. SVB works with the marketing and development of Stockholm and Stockholm Region as a travel destination. Stockholm Visitors Board works within four business areas: Leisure Travel, Meetings & Conventions, Events and Tourist Services.
The Leisure Travel department works towards increasing awareness of and interest in Stockholm as a travel destination. Our vision is to make Stockholm northern Europe’s number one city-break destination. Together with Stockholm’s travel industry we work actively in 14 foreign markets and in Sweden. The Leisure Travel department also works within the cruise and gay segments. We participate in workshops and travel fairs worldwide, and every year we host a large number of travel agents and journalists, individually and in groups.
Meetings & Conventions
The Meetings & Conventions department is the official convention bureau for Stockholm and includes Congress Stockholm, which deals with association meetings and Meet Stockholm, which works exclusively with corporate meetings and incentives. The department coordinates marketing initiatives and provides support for planners. The convention bureau is a network-based partnership that works closely with professional congress organisers, destination management companies, conference venues, hotels, banquet venues, transportation companies, higher education institutes, etc.
The Events department is responsible for marketing Stockholm as a venue for sport, entertainment and cultural events. The mission is to create new events for Stockholm and to coordinate and facilitate contact between event organisers and authorities, venues, etc.
The department runs the Stockholm Tourist Centre and the seasonal tourist information bureaus in the cruise ports. Tourist Services also manages the marketing and sale of the Stockholm Card, accommodation information and bookings, ticket sales for sightseeing and events, certified guide training, guide reservations and information services about Stockholm.